Free live masterclass · Invite-only

Turn your DM chaos into a sales system you don't have to babysit

For business owners who sell in the DMs and the teams who run their Inbox. Live training + Q&A.

Next sessionWed. August 19th // 5:00pm PT (8:00pm ET)

Free to attend, live only.

Gabe Padilla
Gabe PadillaCreator-turned founder · $30M+ in DM sales
Holly Essington
Holly EssingtonSetter-turned founder · 7-figure DM-led business
Why attend

Walk in with these problems. Walk out without them.

Your content pulls in freebie-seekers, not buyers.

You leave knowing how to make content that brings qualified leads.

Hot leads go cold in the time it takes you to get to them.

You leave with reply and follow-up workflows aimed at the leads most likely to close.

Your tracking is duct-taped tools and manual spreadsheets.

You leave knowing how to track every lead automatically, so nothing slips.

Checking on the business means rummaging through the DMs.

You leave with the owner's view and the setter's lane, no digging required.

Live Q&A after every segment, and a live demo built from what the room brings.

Who it's for

Is this your room?

This is for you if...

  • You're a business owner selling through Instagram or Facebook DMs.
  • You're a DM setter carrying the conversations and the follow-up.
  • You're a sales manager accountable for the inbox numbers.

This is not for you if...

  • You want a webinar you can half-watch on mute. This one may put you on mic.
  • You're after one magic script instead of a system.
  • You don't sell in the DMs. Yet.

If your revenue moves through the DMs, you're in the right place.

Gabe Padilla
Your host

Sharing the frameworks behind $30M in DM sales, for free

With over a decade of experience as a creator, e-com founder, and eventually agency owner, Gabe has built the DM funnels for many of the top personal brands like Dean Graziosi, Pace Morby, Jeremy Miner, and more. In 2024, he turned the playbook into Ellipsend, the #1 DM sales platform which has powered hundreds of coach-creator businesses.

  • $30M+ in DM-driven sales from organic content
  • Multi-7-figure ecom brand, 100% of sales from DMs
  • @gabrielmpadilla on Instagram · 300k+ followers

Gabe Padilla

CEO and Co-founder, Ellipsend

Holly Essington
Special guest · joining us live

In the last 90 days, Holly grew her business from $60K/mo to $170K/mo with a team of professional DM Setters. She's going to show you how.

Holly Essington runs a 7-figure DM setter team at Amplify Academy and trains professional setters every day. She joins live to walk through exactly what changed, and to take your questions.

$60K/mo
where she started
$100K/mo
her first six-figure cash month
$170K+/mo
three months later

The system behind those numbers is what we walk through on the call.

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Powered by Ellipsend

The all-in-one DM Sales Platform

Built for businesses that sell in the DMs and the teams who run their inbox.

Inbox & CRM

Every DM becomes a lead you can see

Pipeline stages, notes, and full history on every contact. New leads split across your setters automatically.

Inbox · All conversations
Sara Builds

Is the coaching program still open? I'm ready to commit

Qualified
Marcus G.

Just booked a time with April for tomorrow!

Booked
Nadia K.

YAYYY! I can't wait to work with you!

Closed
Revenue attribution

Every sale traced back to the post that made it

Post, comment, conversation, click, sale. Tracked links connect the whole chain, and you define what counts as a conversion.

Reel views
48.2k
Comments
1,940
DMs started
1,204
Revenue
$18,240
Analytics & reports

Know what's working and who's closing

Reach and saves sit next to leads, bookings, and revenue per post. Inbox and setter reports run themselves.

Revenue
$12,847
+38.4%
Calls booked
47
+105.6%
SetterSentReply rateRevenue
Alex J.21264%$4,920
Maya R.18858%$3,760
Jordan T.16551%$2,410
Team & setters

Your whole team in one inbox

Round-robin assignment, reply times, and closes per setter. Everyone sees their lane, nothing gets poached.

Alex J.Fastest reply · 8m
$2,400
Maya R.Most closes this week
$1,850
Jordan T.12 conversations open
$960
Meta Tech Provider
Customer stories

Teams that run their DMs on Ellipsend.

Holly Essington

“We hit our first $100K cash month right around the time we brought Ellipsend on board, and that timing wasn’t a coincidence. We’ve hit at least that number every single month since, and it doesn’t feel like a massive push anymore. It feels smooth.”

Holly Essington @hollyessington · Founder, Amplify Academy
Yamil Kahatt

“Before switching from Manychat, we were managing everything with Excel sheets. Now we track the whole team from one platform, set a gold standard, and push every setter to catch up with our top performer.”

Yamil Kahatt @yamilkahatt · Cofounder, The Ecom Wolf
Kayla Hodges

“Before Ellipsend, hot leads would get buried. We’d find conversations that could’ve converted months after they happened. Now our DM setters can actually prioritize the inbox so hot leads don’t slip, and leadership finally has the visibility to hold the team to a higher standard.”

Kayla Hodges @kaylalivingboldly · Founder, Elite Sales Women
David Scheuer

“I’ve used other platforms that were built for every type of business. Ellipsend was clearly built for ours. For the first time, I can easily see exactly which posts and DM ads are driving sales, so I can finally scale what works for myself and my clients.”

David Scheuer @academiaamz · Founder, Ecom Dave + Nova Publishing

Two live sessions. Pick the one that fits your week.

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Common questions

What you're probably wondering

What do I actually walk away with?

Follow-up workflows your team can run the next day, a clear read on where your pipeline leaks, and answers to the problem you bring. Registration asks for it so we can build the session around the room.

Will there be a replay?

Live only. If you can't make August 19, the August 26 session runs the same masterclass.

What does it cost?

Nothing. Seats are capped so the Q&A stays personal.